Having a schedule gives your audience something to look forward to. Perhaps product explainers can be uploaded on Mondays, while Q&A or behind the scenes videos arrive on Wednesdays. You can even have a small infographic in your channel header, which mentions when you upload various types of videos. While YouTube is a platform that encourages creativity and out of the box thinking, one of the ways to improve your company YouTube channel is to post videos on a regular schedule. Unique branding that is shared across Facebook, Twitter, Instagram, YouTube, and other social media sites will help establish your online identity. It is also helpful if your branding is similar to your accounts on other social media platforms. By using headers, logos, and other tricks, you can ensure that your channel page is completely unique from any other creators on the platform. Much like your other social media platforms, your YouTube channel should be recognizable in an instant. Some companies even have contests and giveaways that are linked to YouTube video comments! 3. Or their favorite product/service that you offer. Perhaps you can ask them for their thoughts on the video. Include segments in your videos where you ask the viewers for feedback. If you are just putting up videos, turning off the comments, and not encouraging discussion, you are missing a beat. The best performing channels on YouTube are ones that promote engagement with their audience. In contrast, trying to find a suitable title or the main keyword for a video you have already shot can be more challenging. Now you have a theme for your video before it is created. Many marketers find that choosing the keyword or topic at the start of the process is the best way to proceed. The goal is to get as much traffic onto a video as possible, which is why videos that focus on a single topic or keyword often perform better. While there are differences between SEO on YouTube compared to search engines, the principles are similar. Improve Your Company YouTube Channel with Focused Videos If you are hoping to improve your company YouTube channel in 2019, here are five steps that will take you in that direction. And YouTube has emerged as a key spot to upload videos. Brands are putting all their eggs into the video basket, understanding that customers are more compelled by visual content than any other medium. Video marketing has taken the world by storm in the past few years.
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